Business can be a miserable venture when you are in perpetual and intense price competition. The pain can deepen when we realize we have written the script for such existence ourselves with our messaging and pricing.

On this installment of 15 Fridays we’ll be sharing our top 15 proven practices surrounding how to successfully execute a pricing strategy that works. We’ll share the areas businesses consider before setting or adjusting prices for both business results and the ability to actually enjoy your business and not feel drained by the need to be constantly competing on price. The points discussed and shared are those identified as being the most impactful and profound from over two decades of frontline coaching with business owners and leaders.