Events at Action Edge Business Coaching

From customer workshops to complimentary seminars and lunch & learns for the public, our business training center holds over 100 events annually. The space is also available to rent pending availability.

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15 Fridays | Sales Mastery II: Building Your Sales Process

February 26 @ 10:00 am - 10:50 am

At ActionCOACH we have 3 definitions of ‘leverage’. One of them is ‘divide to multiply’. By dividing your customers decision journey into clearly defined steps and stages, you have just begun to create your sales process and effectively ‘multiply’ your results. Context matters. How does your sales process support and enhance the customer’s trust, education, and ability to make a great buying decision?

On this installment of 15 Fridays, our 2nd of two episodes dedicated to sales, we’ll be covering our top 15 proven practices and concepts surrounding the creation of an impactful sales process. How many steps do you need? What components do you need to include? What else needs consideration? Learn what’s working for businesses in building great sales processes. The points discussed and shared are those identified as being the most impactful and profound from over two decades of frontline coaching with business owners and leaders.

What is 15 Fridays?

15 topics presented over 15 consecutive Fridays (barring any holidays), in less than an hour, offering up our 15 top strategies, principles, and best practices on that topic/theme. Although there may be some time for discussion and Q&A, most of the session will be a rapid-fire sharing and overview of each of the 15 concepts.

Why 15 Fridays?

After a year like we just had, we wanted to start 2021 with some complimentary tips for business owners and business leaders. We thought we’d take the concentrated ‘Coles Notes’ of ours, and our clients’ over the past 75,000+ hours of frontline coaching and share it over a zoom webinar format. Access to business re-education for all is part of our vision and we’re proud to keep that access going with 15 Fridays.

Who is 15 Fridays For?

  • Established business owners and leaders who are so experienced they likely have forgotten about/veered away from some of the key fundamentals that used to bring them great success and results
  • Those who have set a goal to make new learning a consistent RICHual in 2021and prefer to have all the hi-lighting of the main points done for you
  • Business owners and managers who have stalled out and hit a plateau over the recent years and are looking for some new old concepts to ignite a breakthrough
  • Knowledge seekers feeling overwhelmed with ingesting countless hours of video, audio, paper, and digital information in an attempt to become more learned but have actually just become more confused and paralyzed with ideas


Action Edge Business Coaching Inc.