Events at Action Edge Business Coaching
From customer workshops to complimentary seminars and lunch & learns for the public, our business training center holds over 100 events annually. The space is also available to rent pending availability.
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Learn How to Create a Real Uniqueness and Get Out of Price Competition
May 19, 2021 @ 10:00 am - 11:30 am
“If you don’t have a competitive advantage, don’t compete.” – Jack Welch
In the battle to capture the customer, companies use a wide range of tactics to ward off competitors. Increasingly, price is the weapon of choice—and frequently this results in price competition.
What if rather than focus on price, you took a deeper look at what makes your brand stand out?!
The fact is, unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of moose-taming equipment in Canada), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP.
The best USPs directly address a specific need experienced by a company’s ideal customer. Join this presentation and learn how to create your very own USP – and step towards your real competitive advantage.
Speaker: Stephanie O’Brien, Business Coach, Action Edge Business Coaching