Events at Action Edge Business Coaching

From customer workshops to complimentary seminars and lunch & learns for the public, our business training center holds over 100 events annually. The space is also available to rent pending availability.

Loading Events

« All Events

No More Price Competition; Creating A True Unique Selling Proposition

March 10 @ 8:30 am - 9:30 am


In the battle to capture the customer, companies use a wide range of tactics to ward off competitors. Increasingly, price is the weapon of choice—and frequently this results in price competition.

What if rather than focus on price, you took a deeper look at what makes your brand stand out?!

The fact is, unless you’re fortunate enough to be the only player in your industry (say, the only dedicated supplier of moose-taming equipment in Canada), you’ll need to differentiate yourself from your competition through your unique selling proposition, or USP.

The best USP’s directly address a specific need experienced by a company’s ideal customer. Join this presentation and learn how to create your very own USP – and step towards your real competitive advantage.