12 Week Sales Training | Skill Mastery Course


The definitive foundational sales training course with core concepts introduced and delivered by ActionCOACH founder Brad Sugars and with lessons reviewed and coached into practice by our leading business coaches.


The experienced sales veteran, or relative newcomer to the field, will both find massive value in our 12 Week Sales Training. In sales perhaps more than any other department or role on the organizational chart we have to keep the edge well honed, and regardless of hours in the field – we need practice. We need to re-learn, re-learn, re-learn, and of course learn some new things along the way and have our long-standing ‘truths’ challenged. Remember the six most expensive words in business: ‘we’ve always done it this way.’


Capped at 15 participants the next 12 Week Sales Training:


  • Begins Friday June 16, 2023 (Full Schedule Below)
  • Will be Hosted Online Over Zoom for Summer season convenience
  • Will run 6 consecutive weeks, take a short break, then continue for 6 more consecutive weeks
  • Can be joined in progress up until completion of week 3 at which point registrations will close
  • Will be led and facilitated by COACH Stephanie O’Brien
  • Includes a DISC + Motivators Assessment and Report for Each Participant

Comprehensive and Tested Content and Principles

Reinforcement of Learning with Follow Up Coaching Sessions

Complimentary DISC+ Motivators Assessment and Report

The 12 Week Sales Training Course is comprised of video content lessons that can be accessed and re-visited over, and over again by the participant; group coaching sessions with all participants to review, summarize and discuss the week’s lesson, as well as quizzes and ‘lock-in’ measures to ensure concepts are being mastered and understood, and that the entire course content has been absorbed.



12 Week Sales Training Schedule and Core Themes:


Week 1 – Mindset & Professionalism
Friday June 16 @ 2:30pm – 3:30pm MT

Week 2 – Beliefs
Tuesday June 20 @ 3:00pm – 4:00pm MT

Week 3 – Communication and Engagement
Tuesday June 27 @ 3:00pm – 4:00pm MT

Week 4 – Prospecting, Qualifying, & Targeting
Thursday July 6 @ 8:00am – 9:00am MT

Week 5 – Lead Qualification
Tuesday July 11 @ 9:30am – 10:30am MT

Week 6 – Technique & Sales
Thursday July 20 @ 12:00pm – 1:00pm MT


Week 7 – Sales Negotiation & Objection Handling
Wednesday September 6 @ 12:00pm – 1:00pm MT

Week 8 – Understanding your Competition
Wednesday September 13 @ 12:00pm – 1:00pm MT

Week 9 – Database & Tools
Thursday September 21 @ 12:00pm – 1:00pm MT

Week 10 – Customer Service & Support
Wednesday September 27 @ 12:00pm – 1:00pm MT

Week 11 – Enrolment
Wednesday October 4 @ 12:00pm – 1:00pm MT

Week 12 – Scripts, Action, & Deliver
Wednesday October 11 @ 12:00pm – 1:00pm MT



Interested in a Private 12 Week Course for Your Sales Team? Contact Us to Inquire






Contact us today to discuss the 12 Week Sales Training Course.