Who We Help


Small to Medium Sized Businesses

Small to Medium sized business are, and always will be, our primary market. The very reason ActionCOACH was created over 21 years ago was to empower, educate, and coach the owners of these companies to create a business that gives them MORE life, and save them from a business that controls their lives. Our clients in this area are determined to achieve a TRUE business, as defined: A Commercial, Profitable Enterprise, that Works, With-out ME! We help and coach these clients to reach ‘OWNER’ level as highlighted by our wealth creation ladder graphic. These clients primarily engage in our one-on-one business coaching program, although several also start with a business training course, group program, or simply attend our focused planning sessions to keep on track. Contact us to discuss options.


Large Corporations

It wasn’t long into our existence that several executives in larger organizations realized the parallel between our systems, methodologies, and content at the small business level, and the best practices sought after at the team/department level of big companies. Nearly 40% of our current client base is ‘corporate’ in nature; where we are brought in for team training, communication training, sales training, leadership training, facilitated planning retreats, 90 day planning sessions, recruiting and staffing, profiling and assessments, and custom programs created in consultation with the client. Our clients in this area appreciate that the only real source of advantage over their competition is their success or failure in finding, retaining, training, and harnessing maximum results of their people. Contact us to discuss options.



Our executive coaching clients are typically in a position where they in charge of multiple projects, people, and resources. A coach from our firm is engaged to act as an outside sounding board, a source of education and training, a life coach helping them get closer to a workable balance between work and lifestyle, and probably most importantly – a person to report to on a regular basis. Our executive coaching clients will usually work one on one with a senior coach, although group programs are available as well. Our profiling and assessment tools as well as 360 degree feedback surveys are also popular services with these clients. Contact us to discuss options.


Non-Profits and Charities

No sales = no business, and likewise for all causes and charitable organizations, no benefactors = no impact. We work with these organizations to help them increase revenue/contributions, facilitate board planning sessions and strategy building, and train their employees and volunteers. Our business planning software is another popular resource for these organizations. Contact us to discuss options.


Sales Professionals and Teams

In every sales situation you convince someone. You convince them you can help them, or, you convince them that you can’t. All of our sales programs and trainings are founded in a culture of 100% accountability and responsibility, where when you lose all your excuses – you’ll find all your results. We often have large corporations engaging us to work with their sales force; business owners registering their team for sales training; as well as several entrepreneurs and even sales employees coming to us under their own ambition and their own investment to sharpen their sales habits. Contact us to discuss options.


White Collar Professionals

Realtors, Brokers, Financial Planners, are among some of the professionals that have some level of independence within their larger organization or parent company, but seek massive results in their individual practice or license. Some of our clients in this area are simply looking to maximize revenue as far as possible while remaining at the ‘self-employed’ level of the ladder; while some of our clients here have ambitions to develop a team of their own and start to build some leverage into their business. Contact us to discuss options.


Trades Professionals

Often times a customer will experience perfect technical execution of their renovation, new build, repair, or the like; but be left with an underwhelming experience of the communication, billing, expectations, service, or other ‘business side’ of the job. We have developed a quick course for Trades people to sharpen their business acumen to the same precision as their skill at their craft, so respected, that Alberta Gold Seal certification will award credits to all who complete the program. General contractors, large companies, and organizations often arrange to enroll several or all of their trades people in the program; and individual trades people will step forward to register on their own as well. Contact us to discuss options.


Start Ups

By far the most common sentiment we get from our small and medium business owners is: ‘I really wish I had known all this back when I started my business.’ When we hear the stats that 80% of all businesses will fail – it’s completely obvious. Of course they will, there is absolutely no required training, learning, or certification needed to start a business – the decision to proactively learn the best practices is completely up to the new owner. The start-ups who begin with us, want to defy the odds and do things right the first time by learning from others mistakes and not their own. Several clients in this stage enjoy the access to Profit Masters comprehensive business library, or a membership in ProfitCLUB: Owner’s Forum. Contact us to discuss options.


Franchisors and Multi-Location Businesses

Sometimes we are brought in to help get a business prepared for franchising or opening another location, and sometimes after such move has been made and we are engaged to give the new franchisors or location managers the best chance at success of the start. A thorough manual of all systems and procedures is not enough to ensure the success of your new locations and franchisees – they are likely entrepreneurial in nature and need focus and accountability to keep them striving for their goals, we can provide an external source of this coaching. Contact us to discuss options.


Associations and Sports Teams

Anywhere people are trying to rally together under a unified culture to achieve a common goal we can be of great assistance. Our team building, communication, leadership, and mind-set trainings can provide a very powerful and convenient foundation for teams and organizations to grow from. Contact us to discuss options.


Aspiring Entrepreneurs

The best way to get the courage and confidence to start your own business is to learn about how to grow a business. Not research the technical aspects of the business you wish to start (like most do), but truly study the habits and best practices of ‘how’ businesses grow. We have people with ambitions towards business ownership using our business planning tool, accessing our library, and taking our business mastery course as means to get their focus set, and education started. Several of our long time clients even ‘gift’ a course or program to their young adult children to begin their involvement in our program. Contact us to discuss options.