14 Principles That Shape Our Coaching, Leadership, and Culture
1. Commitment
I give myself and everything I commit to 100% until I succeed. I am committed to the Vision, Mission, Culture and success of ActionCOACH, its current and future team, and its clients at all times.
2. Ownership
I am truly responsible for my actions, the outcome that my actions will bring, and own everything that takes place in my work and my life. I am accountable for my results and I know that for things to change, first I must change.
3. Integrity
I always speak the truth. What I promise is what I deliver. I only ever make agreements with myself and others that I am willing and intend to keep. I communicate potentially broken agreements at the first opportunity and I clear up all broken agreements immediately.
4. Excellence
Good enough isn’t. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never-ending improvement and innovation.
5. Communication
I speak positively of my fellow team members, my clients and ActionCOACH in both public and private. I speak with good purpose using empowering and positive conversation. I never use or listen to sarcasm or gossip. I acknowledge what is being said as true for the speaker at that moment and I take responsibility for responses to my communication. I greet and farewell people using their name. I always apologize for any upsets first and then look for a solution. I only ever discuss concerns in private with the person involved.
6. Success
I focus my thoughts, energy and attention on the successful outcome of whatever I am doing. I am willing to win and allow others to win: Win/Win. At all times, I display my inner pride, prosperity, competence and personal confidence. I am a successful person.
7. Education
I learn from my mistakes. I consistently learn, grow and master so that I can help my fellow team members and clients learn, grow and master too. I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and usable knowledge rather than just theory.
8. Team Work
I am a team player and team leader. I do whatever it takes to stay together and achieve team goals. I focus on co-operation and always come to a resolution, not a compromise. I am flexible in my work and able to change if what I’m doing is not working. I ask for help when I need it and I am compassionate to others who ask me.
9. Balance
I have a balanced approach to life, remembering that my spiritual, social, physical and family aspects are just as important as my financial and intellectual. I complete my work and my most important tasks first, so I can have quality time to myself, with my family and also to renew.
10. Fun
I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.
11. Systems
I always look to the system for a solution. If a challenge arises I use a system correction before I look for a people correction. I use a system solution in my innovation rather than a people solution. I follow the system exactly until a new system is introduced. I suggest system improvements at my first opportunity.
12. Consistency
I am consistent in my actions so my clients and teammates can feel comfortable in dealing with me at all times. I am disciplined in my work so my results, growth and success are consistent.
13. Gratitude
I am a truly grateful person. I say thank you and show appreciation often and in many ways so that all around me know how much I appreciate everything and everyone I have in my life. I celebrate my wins and the wins of my clients, and team. I consistently catch myself and other people doing things right.
14. Abundance
I am an abundant person, I deserve my abundance and I am easily able to both give and receive it. I allow abundance in all areas of my life by respecting my own self-worth and that of all others. I am rewarded to the level that I create abundance for others and I accept that abundance only shows up in my life to the level at which I show up.
Coaching That Moves Beyond Advice
Action Edge has been instrumental in the growth of my business. The support from the entire team has been outstanding, and the network and relationships I’ve built have been invaluable. Whether you’re just starting out or scaling, I highly recommend Action Edge for any business looking to grow.
Dustin Hogan
We started with Action Edge Business Coaching during a critical time and weren’t sure it was the right move. I’m so glad we did. The outside perspective was huge. Simple systems like daily huddles made a real difference. They helped with structure, marketing, finances, and goals. Highly recommend.
David Stokes
When I started my business in 2021, I thought being good at my trade was enough. I quickly realized how different ownership is. I was stressed, overworked, and figuring it out alone. Action Edge gave me structure, tools, and clarity. I’m now a stronger leader with a business I’m proud of.
Soren Lefsrud
Action Edge isn’t “business coaching” the way most people picture it. This isn’t fluffy theory or motivational talk, it’s real transformation. My business partner and I have seen unreal growth in a short time. Systems, mindset, leadership, clarity, all leveled up. If you’re serious, call them.
Scott Colclough
Action Edge Business Coaching has been a game changer. We were stuck in a tough spot, busy but not profitable. Their coaching is clear, practical, and actually works. They helped us build a more stable, profitable business. Highly recommend for anyone serious about growing the right way.
Wisetech Plumbing
Build a Business That Performs Beyond the Owner
Growth eventually exposes the limits of leadership, structure, and accountability. We work with business owners across Calgary, Canmore, Kelowna, and Penticton to help create stronger systems, clearer direction, and long-term business performance.
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