Bald Governance: Collin Pullar of the SCSA
In this episode, host Munir Haque interviews Collin Pullar, President of the Saskatchewan Construction Safety Association, in-demand speaker,...
SKILLS, PERFORMANCE, ACCOUNTABILITY, RESULTS
Your Business Only Performs As Well As Your People Do
You Don't Grow a Business. You Grow Your People, and Your People Grow Your Business.
Investing in employee training and team development is one of the highest-returning decisions businesses across Calgary, Kelowna, and Canada can make. Skilled, capable people create capacity, reducing bottlenecks, improving performance, and building a business that doesn't depend entirely on you.
We offer popular employee and team training courses, plus custom programs built around your organization's specific needs.
BUILD THE FOUNDATION
Basic Core Training That Strengthens How Your Business Operates
90 Day Planning
Duration: 7 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– components of a successful 90 day action plan
– value of 90-day plans across company, teams, and roles
– SMART goals vs Habit Improvements
– how to create a 90 day plan, and help others create 90 day plans
– how to track towards your objectives and directives within the company
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– components of a successful 90 day action plan
– value of 90-day plans across company, teams, and roles
– SMART goals vs Habit Improvements
– how to create a 90 day plan, and help others create 90 day plans
– how to track towards your objectives and directives within the company
SalesRICH I
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how to use question based selling techniques to drive individual and company results
– understand the 4 types of sales people
– understand the reasons why consumers buy
– how to ensure customers understand benefits and not just features
– how to use intent and purpose statements appropriately
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how to use question based selling techniques to drive individual and company results
– understand the 4 types of sales people
– understand the reasons why consumers buy
– how to ensure customers understand benefits and not just features
– how to use intent and purpose statements appropriately
SalesRICH II
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how to develop a mapped out sales process to drive individual and company results
– understand how a sales process drives results and tracks conversions
– understand the role of your CRM system in supporting the sales process
– how to suggest improvements/changes to your company’s established sales process
– how to keep on track and follow the system
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how to develop a mapped out sales process to drive individual and company results
– understand how a sales process drives results and tracks conversions
– understand the role of your CRM system in supporting the sales process
– how to suggest improvements/changes to your company’s established sales process
– how to keep on track and follow the system
ServiceRICH
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how to move customers up the ladder of loyalty and identify each stage
– understand how service increases average sales and transactions
– learn what a Critical Non-Essential is and how it impacts customers
– strategies and habits to consistently move customers up the service ladder
– how to increase word of mouth referrals into the company
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how to move customers up the ladder of loyalty and identify each stage
– understand how service increases average sales and transactions
– learn what a Critical Non-Essential is and how it impacts customers
– strategies and habits to consistently move customers up the service ladder
– how to increase word of mouth referrals into the company
Workplace Communication
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how to identify primary personality types and adapt communication accordingly
– understand the importance of active listening in the workplace
– learn to adopt ownership, accountability, and responsibility
– identify others’ learning styles and adapt communication accordingly
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how to identify primary personality types and adapt communication accordingly
– understand the importance of active listening in the workplace
– learn to adopt ownership, accountability, and responsibility
– identify others’ learning styles and adapt communication accordingly
Building Strategic Alliances
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– identify ideal strategic alliances and understand “same target market, non-compete”
– how to work with other organizations to create true synergy
– learn why it is essential to ensure outcomes are win:win scenarios
– how to forge alliances that increase lead flow and reduce marketing expense
– learn how to create filters to qualify potential alliances
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– identify ideal strategic alliances and understand “same target market, non-compete”
– how to work with other organizations to create true synergy
– learn why it is essential to ensure outcomes are win:win scenarios
– how to forge alliances that increase lead flow and reduce marketing expense
– learn how to create filters to qualify potential alliances
Financial Mastery I
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how revenue, profit, cash flow, and assets differ and where to focus
– understand how to use a 13 week cash-flow forecast
– how to read the basic financial reports and make decisions based on the data
– how to track accurate inputs to ensure accurate outputs with our financial data
– how aging receivables affect cash flow and strategies to improve
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how revenue, profit, cash flow, and assets differ and where to focus
– understand how to use a 13 week cash-flow forecast
– how to read the basic financial reports and make decisions based on the data
– how to track accurate inputs to ensure accurate outputs with our financial data
– how aging receivables affect cash flow and strategies to improve
Financial Mastery II
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how gross profit margin affects a company’s break-even point
– understand the difference between mark-up and margin
– how to price your products and services and have confidence in predicted margins
– how to track break-even progress with your department by revenue and by transactions
– how to quickly calculate break-even scenarios for marketing investments and events
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– how gross profit margin affects a company’s break-even point
– understand the difference between mark-up and margin
– how to price your products and services and have confidence in predicted margins
– how to track break-even progress with your department by revenue and by transactions
– how to quickly calculate break-even scenarios for marketing investments and events
TeamRICH
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– learn the 6 keys to a winning team
– understand when management is needed and when people are ready to be led
– how to enroll and inspire team members to a common goal
– understand what will prevent success as a leader
– strategies to achieve 100% involvement and inclusion
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– learn the 6 keys to a winning team
– understand when management is needed and when people are ready to be led
– how to enroll and inspire team members to a common goal
– understand what will prevent success as a leader
– strategies to achieve 100% involvement and inclusion
Niche and Unique Selling Proposition
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– learn the only 5 areas that affect profits in a business
– understand that without a strong USP and niche you will always compete on price
– learn what the criteria is for a strong USP
– how to own a category in the perspective of the marketplace
– manage creation and communication of guarantees with the public and your team
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– learn the only 5 areas that affect profits in a business
– understand that without a strong USP and niche you will always compete on price
– learn what the criteria is for a strong USP
– how to own a category in the perspective of the marketplace
– manage creation and communication of guarantees with the public and your team
Lead Generation Basics
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– learn the concept of a 10 x 10 lead generation platform
– understand the 3 things that can be invested to generate more leads
– understand how to calculate customer acquisition cost and customer lifetime value
– how to form a marketing budget and why increasing it is a “good” thing
– how to track and report your lead generation for improvement
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– learn the concept of a 10 x 10 lead generation platform
– understand the 3 things that can be invested to generate more leads
– understand how to calculate customer acquisition cost and customer lifetime value
– how to form a marketing budget and why increasing it is a “good” thing
– how to track and report your lead generation for improvement
Hiring Basics
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– learn de-selective hiring and why it drives better results with more leverage
– understand the worst things to ask for in your job ad
– understand how to create a great job ad and position description
– how to set up hiring filters and create a leveraged process
– how to conduct effective interviews
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– learn de-selective hiring and why it drives better results with more leverage
– understand the worst things to ask for in your job ad
– understand how to create a great job ad and position description
– how to set up hiring filters and create a leveraged process
– how to conduct effective interviews
Effective Meetings
Duration: 3.5 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– learn the 7 main types of meetings and the purpose and occasion for each
– understand how meetings can either accelerate the team results or sabotage results
– understand the affect of meetings on team morale, energy, trust, and enrollment
– how to facilitate and lead the various types of meetings
– how to ensure the ideal outcome/results from your meetings
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
– learn the 7 main types of meetings and the purpose and occasion for each
– understand how meetings can either accelerate the team results or sabotage results
– understand the affect of meetings on team morale, energy, trust, and enrollment
– how to facilitate and lead the various types of meetings
– how to ensure the ideal outcome/results from your meetings
BUILD THE NEXT LEVEL
Advanced Training That Strengthens Leadership, Systems, and Scale
CRM and Customer Service Essentials I
Duration: 15 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
Lesson 1 – Understanding Communication Styles
DISC testing will be performed for all CSRs to allow them to understand their own unique communication style, and then to instantly be able to identify the style of an inbound caller and tailor communication to them. DISC testing and evaluation costs are included in this proposal.
Time – 3 Hours
Lesson 2 – Listen Is 90% of Communication
Active & Effective Listening: Learning the key points of listening and mistakes commonly made by assumptions and distractions.
Time – 3 Hours
Lesson 3 – Building Rapport, Getting Credibility
Great Questioning: Learning how to build rapport by asking great questions, students will be taught the formula for change that will guide them through the questioning and investigative process. Once rapport has been built we learn how we will get credibility.
Time – 3 Hours
Lesson 4 – Acknowledging Vs Acceptance – Call Handling At Its Best
Acknowledging students must understand the difference between acceptance and acknowledgement of a caller’s concerns. Specific skills are inculcated into the training to address this necessary aspect of a call.
Time – 3 Hours
Lesson 5 – Objections
Handling Objections: Understanding what is an objection and what is not, and how to handle real objections to extend the sales process and lead to a win.
Time – 3 Hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
Lesson 1 – Understanding Communication Styles
DISC testing will be performed for all CSRs to allow them to understand their own unique communication style, and then to instantly be able to identify the style of an inbound caller and tailor communication to them. DISC testing and evaluation costs are included in this proposal.
Time – 3 Hours
Lesson 2 – Listen Is 90% of Communication
Active & Effective Listening: Learning the key points of listening and mistakes commonly made by assumptions and distractions.
Time – 3 Hours
Lesson 3 – Building Rapport, Getting Credibility
Great Questioning: Learning how to build rapport by asking great questions, students will be taught the formula for change that will guide them through the questioning and investigative process. Once rapport has been built we learn how we will get credibility.
Time – 3 Hours
Lesson 4 – Acknowledging Vs Acceptance – Call Handling At Its Best
Acknowledging students must understand the difference between acceptance and acknowledgement of a caller’s concerns. Specific skills are inculcated into the training to address this necessary aspect of a call.
Time – 3 Hours
Lesson 5 – Objections
Handling Objections: Understanding what is an objection and what is not, and how to handle real objections to extend the sales process and lead to a win.
Time – 3 Hours
CRM and Customer Service Essentials II
Duration: 15 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
Lesson 1 – Setting up a working CRM and migrating to using it
– Migration & Mastery to a CRM system
– Creation of marketing & email templates
Time – 3 Hours
Lesson 2 – Email Campaigns to message our customers
– Establishing and using basic email campaigns
– Data maintenance & care of customer records
– Creation and use of Email Templates
Time – 3 Hours
Lesson 3 – Objections
Handling Objections: Understanding what is an objection and what is not, and how to handle real objections to extend the sales process and lead to a win.
Time – 2 Hours
Lesson 4 – Raving Fans & Vision
Building Raving Fans: Understanding the Loyalty Ladder and learning how to build raving fans from every customer we can, starting with the company vision and continuing with the Four C’s of Customer Service.
Time – 2 Hours
Lesson 5 – Outbound Calls
Script development: The script or no-script issue and solutions
– Getting the message across in the first 15 seconds
– Asking proactive questions: Being effective on a cold call
– Dealing with rejection and objections
– Cold calling
– The numbers game: Making the target calls efficiently
– The new face of corporate telemarketing
– Outbound closing technique
Time – 3 Hours
Lesson 6 – Under Pressure
Learning how to operate under truly high pressure situations. Review escalation techniques and ways to cope when times are tough.
Time – 2 Hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
Lesson 1 – Setting up a working CRM and migrating to using it
– Migration & Mastery to a CRM system
– Creation of marketing & email templates
Time – 3 Hours
Lesson 2 – Email Campaigns to message our customers
– Establishing and using basic email campaigns
– Data maintenance & care of customer records
– Creation and use of Email Templates
Time – 3 Hours
Lesson 3 – Objections
Handling Objections: Understanding what is an objection and what is not, and how to handle real objections to extend the sales process and lead to a win.
Time – 2 Hours
Lesson 4 – Raving Fans & Vision
Building Raving Fans: Understanding the Loyalty Ladder and learning how to build raving fans from every customer we can, starting with the company vision and continuing with the Four C’s of Customer Service.
Time – 2 Hours
Lesson 5 – Outbound Calls
Script development: The script or no-script issue and solutions
– Getting the message across in the first 15 seconds
– Asking proactive questions: Being effective on a cold call
– Dealing with rejection and objections
– Cold calling
– The numbers game: Making the target calls efficiently
– The new face of corporate telemarketing
– Outbound closing technique
Time – 3 Hours
Lesson 6 – Under Pressure
Learning how to operate under truly high pressure situations. Review escalation techniques and ways to cope when times are tough.
Time – 2 Hours
Business Planning, Management, and Leadership Essentials
Duration: 48 hours
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
Business Planning Essentials:
– Daily plans and setting company and individual focus
– Components of Planning
– Planning for Results
– Quarterly Action Plan Basics
– Plans to Raise Investment
(28 Hours)
Business Management Essentials:
– Workplace Dynamics
– Personality Profiling
– Management vs Leadership
– Six Keys to a Winning Team
– Role of Position Description and Performance Reviews
(10 Hours)
Business Leadership Essentials:
– Culture Based Organizations
– Sources of Influence
– Identity Shifts
– Right Person, Right Task, Right Time
– Healthy Conflict in the Workplace
– How to Get to What’s Right, Not Who’s Right
(10 Hours)
Registration: Ongoing
Attendance is Mandatory for Completion and Graduation Certificate
Learning Outcomes:
Business Planning Essentials:
– Daily plans and setting company and individual focus
– Components of Planning
– Planning for Results
– Quarterly Action Plan Basics
– Plans to Raise Investment
(28 Hours)
Business Management Essentials:
– Workplace Dynamics
– Personality Profiling
– Management vs Leadership
– Six Keys to a Winning Team
– Role of Position Description and Performance Reviews
(10 Hours)
Business Leadership Essentials:
– Culture Based Organizations
– Sources of Influence
– Identity Shifts
– Right Person, Right Task, Right Time
– Healthy Conflict in the Workplace
– How to Get to What’s Right, Not Who’s Right
(10 Hours)
A Proven Framework
Not Sure What Your Team Needs? We’ll Build It With You
Our Working Process
Three Steps To Change How Your Business Runs
01.
STEPS.
Tell Us What’s Not Working
Share where your team is struggling, performance, communication, sales, leadership, or execution.
02.
STEPS.
Choose or Build Your Training
Select from our core programs or work with us to create a custom training plan tailored to your business.
03.
Train, Apply, and Improve
Your team learns, applies, and builds habits that improve performance long after the training ends.
Testimonials
Coaching That Moves Beyond Advice
Action Edge has been instrumental in the growth of my business. The support from the entire team has been outstanding, and the network and relationships I’ve built have been invaluable. Whether you’re just starting out or scaling, I highly recommend Action Edge for any business looking to grow.
We started with Action Edge Business Coaching during a critical time and weren’t sure it was the right move. I’m so glad we did. The outside perspective was huge. Simple systems like daily huddles made a real difference. They helped with structure, marketing, finances, and goals. Highly recommend.
When I started my business in 2021, I thought being good at my trade was enough. I quickly realized how different ownership is. I was stressed, overworked, and figuring it out alone. Action Edge gave me structure, tools, and clarity. I’m now a stronger leader with a business I’m proud of.
Action Edge isn’t “business coaching” the way most people picture it. This isn’t fluffy theory or motivational talk, it’s real transformation. My business partner and I have seen unreal growth in a short time. Systems, mindset, leadership, clarity, all leveled up. If you’re serious, call them.
Action Edge Business Coaching has been a game changer. We were stuck in a tough spot, busy but not profitable. Their coaching is clear, practical, and actually works. They helped us build a more stable, profitable business. Highly recommend for anyone serious about growing the right way.
START WITH THE RIGHT TRAINING
Build a Team That Performs Without Constant Oversight
We deliver these programs to businesses in Calgary, Kelowna, and Penticton who want more structure, better leadership, and consistent results. If your team isn’t performing the way it should, this is where you start.
From The Edge
Real Talk on Leadership, Growth, and Building a Business.
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