Author: Ryan Smith


The simple answer: being too focussed on achieving an outcome and not focussed enough on the systems and processes that lead to achieving a desired result.

Let me clarify; setting goals is imperative for success in any facet of life.  If you are a professional athlete, you are likely setting goals to achieve a certain placing in competition, a qualification to a world championship or to achieve a predetermined number of points.  Similarly, if you are a business owner, you are likely setting goals surrounding lead generation, conversion rates, revenue, profit, and margins.

Going ‘big’ takes commitment to the ultra small.

A goal is defined as “the object of a person’s ambition or effort, an aim or desired result”.

When goal setting is done correctly, it will provide you with long-term vision and short-term motivation.  It will facilitate planning, inspire your team, and help an organization evaluate performance.  The reality is that simply setting a goal does not ensure that we will achieve it.  Once a goal is set, a process or system must be implemented to increase the likelihood of achieving that goal.

Winners set goals, then focus on process, systems, and their daily habits.  They set their RAS every single day to be 1% better in all aspects of their life.

A system is defined as “a set of principles or procedure according to which something is done; an organized framework or method.”



When we focus on the process or system rather than the outcome, the results will follow.  If you have ever worked with, or observed a high-level performance coach, you will have likely heard them guide their athlete to focus on the process and what is in their control every single day.  The athlete isn’t focussed on winning the Stanley Cup while in practice, they are focussed on perfecting their powerplay, so that they can take advantage of teams and score more goals.  They are focussed on their defensive systems, so that they can limit the goals allowed on their team and give themselves the best opportunity to win their next game.  When they focus on practicing, refining, and perfecting these systems, the results always follow.

Whatever you do and whatever goals you set for yourself or your business, if you want to be a winner, you need to first set goals, then focus on the development and refinement of the systems that will get you there.  James Clear said it best: “You do not rise to the level of your goals, you fall to the level of your systems.”

If you find yourself setting regular goals and rarely achieving them, click here to schedule a coffee with us and we will help you break the cycle and begin to achieve every goal you set for yourself.