One of the great things about being part of a global organization working with over 10,000 business owners a week is can learn just as much from what is consistently ‘not working’ as we can from what is working. And as we all know – it costs significantly less to learn from the mistakes of others whenever possible. With the lead generation options (especially digital) for businesses seemingly expanding every month it can be so easy to descend into a perpetual state of ‘fear of missing out’.

On this installment of 15 Fridays we’ll be sharing our top 15 marketing mistakes keeping businesses from fully capitalizing on investments of time and money. The points discussed and shared are those identified as being the most impactful and profound from over two decades of frontline coaching with business owners and leaders.